Advertisements and Their Analysis - 1556 Words

Favourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. †¢ It’s a persuasive advertising -: its convince the customers that dairy milk is a good before doing any work or after the meal there is a sweet as a chocolates â€Å"kuch meetha ho jaye† .So that more and more customers will attract towards the dairy milk.. Deciding on advertising budget†¦show more content†¦Ã¢â‚¬ ¢ To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel has deep rooted presence in the Indian telecom sector through there wide product offerings and excellent distribution network. Developing the advertising Campaign: Airtel basically uses two appeals to connect with its target audiences. They are: †¢ Emotional appeal †¢ Humorous appeal Their total advertising budget is around Rs150 crores annually. The main response to advertising campaign by Airtel is: AWARENESS----INTEREST---DESIRE---ACTION Response of customers: †¢ The AIRTEL’s Advertising has had a greater impact in its users. †¢ People have responded well for its schemes very much. It created good brand image on the mind of the new users. †¢ A good strategy by providing a new connection with NOKIA handsets, which is the market leader in mobile set, many new users buy Nokia sets and they get a free connection of AIRTEL just like how iPhone-AT and T. †¢ High market share was got by adopting Celebrity Endorsement Strategy. †¢ A.R. Rehman’s tune for AIRTEL worked as a very good advertising tool for AIRTEL and Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. Not so favourite: Axe- Body spray â€Å"Smells like teen† Objective of Advertising:Show MoreRelatedAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongestRead MoreAdvertisement Analysis : Budweiser s Advertisement1310 Words   |  6 PagesIn Budweiser’s advertisement, â€Å"Friends are Waiting,† they try to send a message to all the drinkers out there in the world. The commercial aims its focus on people that are over 21, but it can also effect people who will be 21 in the future. It gets the watcher to think about his or her decision-making skills. It makes them think that Budweiser is a company that cares about its customers and that it’s diffe rent from those other companies who just want them to purchase their product. Budweiser usesRead MoreAdvertisement Analysis2091 Words   |  9 PagesSpalding NEVER FLATâ„ ¢ Advertisement Analyzed â€Å"Promise, large promise, is the soul of an advertisement† (Samuel). This quotation claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influencedRead MoreAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. Consumers will choose things well by comparing the products. It’s very convenient for audiences. However, some people don t support ads. Because there are too many ads and they may make people feel bored and unhappy. Some adsRead More Analysis of an Advertisement Essay1018 Words   |  5 PagesAnalysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfectRead More Analysis of an Advertisement Essay802 Words   |  4 PagesAnalysis of an Advertisement   Ã‚  Ã‚  Ã‚  Ã‚  We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use theirRead MoreAdvertisement Analysis: A Soft Sell Advertisement1435 Words   |  6 PagesAppealing to the audience The way that this advertisement is presented, it would be considered a soft sell. First off one idea behind a soft sell is that the brand is already established, and believe me Disney is already a well established company. There is so much happiness and positivity that is associated with Disney. It has been around for a long time and has grown exponentially world wide. Second the picture focuses mainly on the image of popular singer Taylor Swift, but she isnt just ordinaryRead MoreAnalysis of Advertisement Essay1069 Words   |  5 PagesAnalysis of Advertisement The first advert is of LOreal, is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. LOREAL is written in large bold, block letters so as to familiarizeRead MoreAdvertisement Analysis Essay1129 Words   |  5 PagesAdvertisement Analysis Expenditure on UK television advertising in 2002 was  £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your childrenRead MoreAdvertisement Analysis Report4813 Words   |  20 PagesThis is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea, and then analyze them carefully

Environmental Education Essay - 2084 Words

Environmental Education When forming a curriculum, teachers need to determine three types of objectives- fact, skill, and appreciation for something. The â€Å"appreciation for† objective is the one that an environmental class stresses. Environmental courses emphasize the importance of conserving the Earth by creating environmental responsibility, evokes morals. In conservation, we have to decide what is important and certain actions we want to take to preserve what we feel is important. That’s why it is crucial for teachers to decide what is necessary to include in an environmental curriculum to create sensitivity and teach ethical problems. Teachers need to teach the three viewpoints that one could take on the environment. Once these†¦show more content†¦This machine excludes anything with intrinsic value or something that has value in and of itself—versus the idea of instrumental value, which is anything, aside from humans, that is a means to an end or a tool for something else. In this view, humans are the only ones with intrinsic value. Knowledge, in this viewpoint, is to predict and control nature (Factor). â€Å"A result of this attitude is that any species that are of potential use to humans can be a ‘resource’ to be exploited†¦The view that humans have greater intrinsic value than other species also influences ethical judgments about interactions with other organisms. These ethics are often used to legitimize treating other species in ways that would be considered morally unacceptable if humans were similarly treated†¦Another implication of the anthropocentric view is the belief that humans rank at the acme of the natural evolutionary progression of species and of life† (Anthropocentrism). Teachers need to provide logic, examples, and connections for students to grasp a concept. Teachers would need to explain that it is logical, that everything is comprised of parts, and that the machine is running for us. After all, we breathe the air, we’re at the top of the food chain, we have the power to destroy, and we have language. No other being on Earth compares to us; so everything on Earth is meant for us. A teacher would provide an example such as the idea of biodiversity. We need biodiversity because we have notShow MoreRelatedThe Role Of Environmental Education In Iran716 Words   |  3 PagesThe third phase of environmental education in Iran was from the years 1997-2005. This phase is also called Reformation Period and was marked by â€Å"sustainable development principle[s] [being] integrated with development policy,† (Shobeiri et al., 2014). The DOE was also reformed in 1998 to include the Division of Planning and Education. In 1996, Article 46 of the E xecutive Regulations of the Environmental Protected Law passed, and would â€Å"[offer] a National [award] [to] recognize[e] scientific and culturalRead MorePublic Environmental Awareness and Education1615 Words   |  7 PagesPublic Environmental Awareness and Education Action can be taken in a variety of areas to increase environmental awareness and education. Some of these categories are: environmental legal rights and responsibilities and associated consequences, use of the media, awareness raising campaigns, incorporation of environmental issues in mainstream education, increasing awareness and education in target groups and encouragement of public participation in environmental matters. As the following case studiesRead MoreEnvironmental Education At The School844 Words   |  4 Pagestaught. I would go to the school Mondays, Wednesdays, and Fridays each week from 12:00pm until 3:00pm. On Mondays, I would go to two Kindergarten classrooms, Mrs. Markons and Mrs. Rolfes. In both classes, I helped with environmental education. Somedays there was an Environmental Educator that would lead the class interactions and on other days it was up to the teacher and I to lead the class interactions. Most days, if the weather was accommodating, the class would go out to the school forest toRead MoreStatement Of Environmental Education766 Words   |  4 Pagesmy undergraduate work when I had to student teach, my plans were to continue on to graduate school for environmental science. I loved courses like limnology and ecotoxicology! I was hoping to eventually secure a job with the Tennessee Valley Authority and spend my days on the Tennessee River or its tributaries enjoying everything God had made in that area of the country. So I wrote â€Å"environmental scientist† on the white board, thinking about how different my actual job-story is. After student teachingRead MoreHis tory Of Environmental Education As Infused Through Science Education1135 Words   |  5 Pages2.5 HISTORY OF ENVIRONMENTAL EDUCATION AS INFUSED IN SCIENCE EDUCATION According to NCF 2005†The present status of Environmental Education (EE) in schools had its genesis in the National Policy of Education (NPE) 1986 (modified in 1992), in which Protection of the Environment is stated as a common core around which a National Curriculum Framework (NCF) would be woven. The National Policy on Education 1986 emphasized the need to create awareness of environmental concerns by integrating it in theRead MoreThe Effects Of Environmental Education On The Environment1224 Words   |  5 Pagesendangered indicator species: the child in nature† (Louv, 2008). Environmental education is a multidisciplinary field of study and processes that everyone is able to â€Å"explore environmental issues, engage in problem solving, and take action to improve the environment† (â€Å"What is Environmental Education?† n.d). Education is vital to the awareness, understanding, attitudes and participation of the environment. People in the environmental education field all have a unifying purpose of engaging people and teachingRead More Education and Awareness Will Promote Environmental Justice Essay example1498 Words   |  6 PagesEducation and Awareness Will Promote Environmental Justice The goals of this environmental justice conference are stated simply: firstly, to explore whether racial minorities and the poor are being environmentally victimized, and secondly, to evaluate public policies that promote environmental fairness. Each speaker provided insight and information from their respective area of expertise. Led by keynote speaker Dr. Bunyan Bryant, they drew upon the realms of academic investigation, governmentRead MoreQuestions On Environmental Education781 Words   |  4 Pagesof study. 2. Explain why you took this course and what you hope to learn from it. I took Environmental Science because the topic is integrated throughout my business studies. This has created a hunger for a deeper, foundational knowledge of the concepts in order to improve business and personal environmental decisions. I desire to teach others as well. 3. Please describe, in detail, some major environmental issues in your village/community/town/region or nation. 4. What are they? Three issues haveRead Moreâ€Å"Developing Environmental Education in the Primary and Secondary Schools Curricular in Kenya: a Proposed Strategy for Kenya Institute of Education.† by Otieno-Odundo Kenya Organization for Environmental Education (Koee)4063 Words   |  17 PagesABBREVIATIONS/ACRONYMS AFEW African Fund for Endangered Wildlife EE Environmental Education UN United Nations KIE Kenya Institute of Education KWS Kenya Wildlife Services WCK Wildlife Clubs of Kenya KOEE Kenya Organization for Environmental Education FEE Federation for Environmental Education NGO Non Governmental Education Table of contents Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Abbreviation/AcronymsRead MoreEnvironmental Education : Education For Sustainability Essay2009 Words   |  9 PagesEnvironmental Education today must be understood as education for sustainability. The flow information and knowledge caused by Environmental Education have the potential to build a new vision of the world capable of guiding actions towards sustainability. The history of environmental education can be searched back in the 18th century when Jean Jacques Rousseau stressed the importance of an education that focuses on the environment in Emile: or, On Education. There after several decades later, Louis

Mass Media And Gender In The 1950s - 752 Words

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology. The early 1950’s and 1960’s television portrayed women in traditional gender†¦show more content†¦Her boss was â€Å"Lou Grant† who served as the patriarch of the show. Another female on the show was â€Å"Phyllis†, a homemaker and mother who worked for her husband. This sh ow was a hybrid of the classic patriarchal dominated family structure but still contained elements of stereotypical gender roles and norms. Another example of this hybrid show was Cagney and Lacey. This show features two women as police detectives. The women reported to male in the role of chief. One of the lead characters was married with a family, and the other was a single woman. These women had an individual approach to gender as related to gender norms. They had careers in a non-traditional gender sphere as police detectives however they still sought to conform to the gender norm of wife and mother. These shows continued to be produced, written and directed by a predominately male staff with an occasional female writer or consultant. Women’s roles were changing in society from the strictly female as gather or homemaker to include a second shift for the female characters. The males in these scenarios continued to hold power and authority over the female characters. Telev ision messages continued to evolve in the 21st century influencing American youth. Young men watch television and see hegemonic masculinity on display. Even shows with strong female leads display this type of behavior. Current shows like Grey’s Anatomy with its diverse socialShow MoreRelatedThe Evolution Of Mass Media786 Words   |  4 Pages The Evolution of Mass Media De’Boria Claiborne-Lowery University of Phoenix HUM/186 Instructor Allyson Wells December 4, 2017 The Evolution of Mass Media The mass media are critical players in the American political system. Media is seen in many forms nowadays such as television, radio, social media, newspapers, magazine, etc. The media affects people in varied ways, some are positive and others are negative. A positive aspectRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 PagesMass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputableRead MoreMedia and Social Inequality906 Words   |  4 PagesMedia and Social Inequality The Media promotes and reproduces societal values and norms, establishing common meanings and understandings among groups and individuals. These common meanings are portrayed in the media and put forward by the dominant culture; and for this reason the patterns of inequality that benefit the dominant culture are produced and reproduced. The media today are not only entertaining the people but also favor the spreading of certain information. The different media thusRead MoreRhetorical Analysis Of The Clock Shadows And Dark And Gritty 1583 Words   |  7 Pagesâ€Å"traditional family values† found throughout various 1950s television (Museum of Broadcast Communications). The force behind this shift from a rather jubilant, dreamlike state of Cold War era media, to the grim and cynical state of present-day film, television, and music can thus be interpreted by some romanticists with a longing for the â€Å"good ol’ days† as a decline of virtues and goodness in A merican society. However, the â€Å"goodness† of America found in 1950s media was hardly a true reflection of reality. ThroughRead MoreTodays Unrealistic Body Expectations1311 Words   |  5 Pagesshowing a sense of insecurity about their own bodies, frequently making trips to the scale to keep track of their weight making sure to stay slim and fit. Society has a profound effect on many people, making them feel insecure about their own bodies. The mass medias use of such unrealistic images sends an implicit message to men and women that to be considered good looking they must partake in unhealthy diets, extreme exercises and unhealthy body modification enhancers, which in turn can have detrimentalRead MoreGender In Advertising: . . The Differences In How Men And1565 Words   |  7 Pages Gender in Advertising: The Differences in How Men and Women are Portrayed and How those Difference Affect Us: Across Time and Across Countries Bria Mosley The Ohio State University According to Advertising and Promotion: An Integrated Marketing Communications Perspective, advertising is defined as â€Å"any paid form of non-personal communication about an organization, product or service with an idea from an identified sponsor.† Advertising is the most cost-effective way to reachRead MoreHow does the mass media reinforce sterotypes?1508 Words   |  7 Pagescontribution to humanity (Lester, 1996, p.1). When the mass media engage in stereotyping, misleading representations concerning members from diverse cultural groups are confirmed. In this essay, a broad range of texts will be used to examine the ways in which the mass media construct and reinforce social stereotypes around gender, ethnicity and age, as well as how the media shape ones imagination though direct images. It cannot be doubted that the media profoundly influence peoples attitudes and outlooksRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 Pagesvarious tactics to oppress women by constructing gender roles. These gender roles are thrust upon people before birth and are reinforced through society within the media. This object here is to provide an overview of the portrayal of women in magazines from the late 1800’s to present day. As the years progress, so do the number of women’s rights. While women are still fighting for equality, the birth of feminism has done much to close the gender gap. Mass media, magazines in particular, facilitated in fosteringRead MoreAmerican Women s Roles During The 1950s1604 Words   |  7 PagesAmerican women’s roles greatly expanded during the 1940s when the United States entered World War II. The media and the government’s campaign urged women into the workforce as part of their war effort and patriotic duties, because workers were needed to make weapons and supplies for the war since the men were away fighting. More than six million women entered the workforce, and the majority worked in the industrial sectors in mills, factories, shipyards, and lumberyards. However, once the war endedRead MoreBenchmarking1075 Words   |  5 PagesChapter 1 – Mass Communications: A Critical Approach Culture and the Evolution of Mass Communication * Culture * can be narrowly associated with art – forms of expression such as music or painting that provide enlightenment or insight * can also be viewed as a broader category that includes the entire spectrum of ways that people express themselves at particular historical times * including art, beliefs, customs, games, technologies, traditions, and institutions

Price Waterhouse Cranfield Survey Sage †MyAssignmenthelp.com

Question: Discuss about the Price Waterhouse Cranfield Survey Sage. Answer: Introduction: According to Hill, Jones Schilling (2014), every manager need to implement strategies that are well accounted with the objectives of the organisations. The strategies include long term as well as short term goals that are needed to be achieved in order to gain a competitive advantage in the market. In the case of Bounce Fitness, the objective of the company is to ensure that every customer gets the best training in order to remain fit. The company provides advanced technologies in order to ensure proper fitness level of the customers. The goal is to become the leading fitness centre in Sydney and Australia. Based on this, it can be said that the managers of the company implement strategies that comply with the overall activities of the organisation. In order to provide the customers with the best trainers and training equipments, the strategy of the company is to earn more profit for strengthening the financial position (Bounce.precisiongroup.com, 2017). With the advent of technology, people are hardly seen waiting in long lines in shopping malls. Online shopping has been the source for minimising any shopping habit of the people. The emerging trends and practises in the modern world have also affected the fitness centres. A fitness centre like ounce Fitness is open to provide gym lessons by recording the methods of training in DVDs and CDs. This prompts the people to purchase these things from the company in order to avoid going to the gym. In order to provide virtual training, it is necessary that the staffs of the organisation are well-trained and have proper communication skills (Peppard Ward, 2016). This is mainly because of the fact that the instructions are given on camera rather than personally meeting the individual. Hence, the recent trend has a significant impact on the company as it leads to less number of people in the gym. In impact of the modern day trend of working out without visiting the gym, may have mixed consequences for Bounce Fitness. This is because of the fact that people coming to the gym will be less. Most of the people will be working out by taking instructions from the DVDs and as a result, the gym equipments may be rusted in the company. However, the positive impact is the fact that the financial capability of the company can increase. The DVDs can be sold at a high price in order to make up for the registration fees. In order to provide virtual training, the staffs need employed by Bounce Fitness, need to be well trained in the handling of the equipments and providing proper instructions. For this reason, it is also required that the employees perform active communication (Cenere et al., 2015). This impact can be beneficial for the company in the long-run. Discussing the impact of new technology on Bounce Fitness The advent of technology in the modern world has had a huge impact in business around the world. This is mainly because the employees have become dependent on the technologies. The use of manual labour has reduced because of the use of technology. In the case of Bounce Fitness, the impact of new technologies can help the centre to attract customers at the gym. This is mainly because of the fact that most of the training instructions given in the DVDs need to be done by the use of recent technologies. Hence, the job roles of the staffs providing the instructions also need to change as per the development of the technologies. The staffs need to be well-trained as per the use of the equipments and instructing its use to the customers (Eden Ackermann, 2013). The jobs need to be done based on proper understanding of the technologies. In this regard, it can be said that technology implemented in Bounce Fitness can help in increasing the number of people visiting the centre. Employment in industries is based on the safety and security policies based as per the legislation of the region. In Australia, the Workplace Safety Act, 2008, provides for the safe working environment for the employees. This includes remaining safe from dangerous equipments in the workplace. In the case of fitness centres this act is applicable not only for the employees, but also for the customers. This is because the customers use the equipments more than the trainers. Hence, the safety of equipments needs to be ensured by the managers as well as the trainers. In this regard, recent changes in legislation can be implemented in the organisation. The changes brought about need to be such that it helps to understand the legislation in an in-depth manner. Legislation regarding charging extra fees from customers can be implemented for an organisation like Bounce Fitness that aims at profit-making. This can be useful to prevent the unethical exploitation of customers by the organisation (Bounce.precisiongroup.com, 2017). Discussing ways to communicate with Centre Managers According to Wheelen Hunger (2017), the new strategies that are formulated by the regional managers need to be advocated with the CEO or the Centre Managers. The employees can do this by communicating with the Centre Manager either by visiting them personally or by sending emails. In the modern days, communication via emails is one of the most modern ways by which people can reach one another. Not only the strategies, the memos, meeting as well as notes that are formulated by the regional managers are communicated with the Centre Managers. In the case of Bounce Fitness, the regional managers can communicate with the Centre Managers by using emails and telephonic conversations. It is the duty of the employees to sent notes about meetings to the Centre Managers in order to keep them updated about the changes that may take in the organisation. Notes regarding meetings and memos can be attached with the emails in order to provide a clear idea about the ways by which Bounce Fitness inten ds to function. Suter (2016) stated that one of the most difficult duties of a manager is to come to an agreement based on the philosophies, values and policies of an organisation. The agreement need to be made between the employees as well as the managers. Sometimes the regional manager as well as the Central Manager needs to come to terms between the agreement of philosophies and values. In this regard it is required that the organisation maintain the objectives and goals based on the philosophies, values and policies of an organisation. In the case of Bounce Fitness, the aim and objective of the company is to satisfy the customers as well as retention staff. The philosophy of the company states that every customer will be treated equally and safety of the equipments will be maintained in order to achieve organisational objective. This is important in order to maintain the objectives of the organisation. Bounce Fitness needs to ensure that the company maintains the legislation that highlights the proper manner in which the organisation can function (Schwing Albers, 2013). For example, the Health and Safety Act of 1998 needs to be maintained for bothe employees as well as customers. Thus, this can be considered as a way by which managers of Bounce Fitness can make agreements of the philosophies and values of the organisation. Documenting strategic objectives and targets In order to maintain a proper competitive advantage in the market it is necessary that every organisation set up objectives and targets that are necessary for an organisation (Li, 2014). This is important in order to have a clear idea of the prospects and aims of an organisation. In this regard, it can be said that the strategic objectives and target of Bounce Fitness is based on the profit making activity of the organisation and the ways by which the fitness centre attracts the customers. The target and objectives are based in a manner defines the working of the organisation on an everyday basis. In this regard, it can be said that the strategic objectives and targets of Bounce Fitness include: To attract customers with the application of new technologies in the centre To reduce the registration fees To provide health drinks along with providing proper training to the customers Westerman, Bonnet McAfee (2014) stated that in order to implement strategies in terms of achieving the target and objectives of an organisation it is required that the organisation select options that are best suited for attaining the objectives. In the case of Bounce Fitness, the manner in which the organisation consults with the external contractors is admirable in the sense that helps Bounce Fitness to access the external suppliers of the organisation. The cost analysis for the organisation can be estimated based on the budget of the company at the end of the financial year. The other option that can be considered is the non-human resource that is available in the organisation (Wheelen Hunger, 2017). This includes the training equipments and other sources such as the finances and infrastructure of the centre. Cost benefit analysis can be considered as the exercise for the evaluation of a planned activity by determining the net value it would have for the organisation. Generally, the cost-benefit analysis quantifies, adds and identifies all the factors those are positive. After that it would identify, subtract and quantifies the negative factors, like costs. The basic difference between these two factors indicates whether the action plan is advisable or not. The key to do an effective cost benefit analysis would ensure to incorporate all the costs and the benefits and it appropriately quantifies those. This analysis is the basic assessment behind all important business decisions as the management of the organisations would not want to spend money unless they get some benefits from the investments. If the organisations want to reduce the liabilities and increase the revenue, they should do a proper cost benefit analysis before implementing any strategies. Developing risk management plans Contingency plan can be considered as a set of plans that helps to define how a business organisation would continue to develop or would be able to recover the critical functions regarding the event of the unplanned disruption towards the regular actions. In this process it is seen how a businessman can assess all the operations to determine how it can function when all the chief resources like personnel are scarcely available. After recognizing all the risk factors of the organisation, the management of the organisations must prioritize those risk factors and then chalk out a plan accordingly. Every strategy must include the roles and responsibilities of the persons involved in these operations. The management must consider this as a very important aspect and these plans must be kept up to date in order to avoid any kinds of issues within the organisations. For a business organisation to develop further implementing the strategies for the development of the organisation named Bounce Fitness and successfully doing it would matter the most. The management of the organisation must ensure that the executives of the organisation are totally committed and would love to start strategic planning for the betterment of the organisation. Initially they have to establish a transparent vision for the strategic planning and then they have to anticipate the probable outcomes. Then the management has to recruit a dedicated executive who would lead the actions and lead the organisation to the path of glory. The management should focus on the bonding between the workforces of Bounce Fitness organisation and also they should proactively participate to communicate with the employees to get the most from them. The management of the Bounce Fitness must establish a solid structure and ask the workforces to abide by that particular structure of the organisatio n. Apart from this the managers must put in stress to the training and development planning for the better implementation of the strategies (Flamholtz, 2012). The circle of the process of planning gets completed when the activities are monitored and the management reviews all the strategic plans that could be beneficiary for the organisation. This way all the implementations of those strategic plans gets more successful and allows the organisation to grow incessantly. To monitor the implementation of these strategies, the management should gather the data from the lower rank managers and along with that they should communicate frequently with the employees of the organisation. Visiting the factory and the places where the major works are done could help a lot to monitor the activities of the employees in order to attain the successful tag for the organisation (Flamholtz, 2012). Proper monitoring can change the fate of an organisation and with proper implementation of the strategies with regular monitoring the situation an organisation can climb up the ladder of success in no time. It can be said that uncertainty is the part of any business organisation and the management of those organisations must employ proper strategies to fight those oddities. In some cases the agile organisations generate revenue almost 35% faster and almost 25 % higher with respect to the non-agile organisations. Thus, it is a matter of fact that the management should consider adapting with the changing circumstances if they want their organisation to sustain fighting the oddities. Predicting the changing circumstances is one of the major qualities of a top class manager and the owner of the organisation must stress on this factor while recruiting the executives for his or her company (Berman et al., 2012). If the organisation is able to anticipate the changes in the market and proactively engage into adapting the changed situation, it would help the organisation to thrive in challenges. Thus continuously reshaping the structure of the organisation might become useful while facing the ch allenges for a business corporation. Discussing evaluation and review of plans Evaluating the strategies and the planning of the organisation is a very useful tool and the management should engage themselves in doing so. Monitoring plans should be made before designing the program related to the operations of the business organisation. It is seen that this monitoring and evaluating process of the management helps a lot in order to secure the productivity and profitability of the organisation in the future. This monitoring plan involves a series of activities like making a monitoring framework, a compact timeline along with a budget with full explanation of the required resources like human resource, monetary resources and at times the development of the capacity of the organisation for the completion of their jobs (Bratton Gold, 2012). While spending time with the students I was playing the role of a general manager of the Human Resources and I had to interact with a learner who played the role of a centre manager of an organisation. We talked regarding the roles and responsibilities of the holders of these two posts. Answering the question of the learner I stated that the general manager of Human Resources should manage people in a way so that the organisation can expect the best result from the workers they have recruited. The manager should have an excellent intrapersonal skill to carry out such responsibilities. The general manager should promote the culture of working as a team within the organisation and by this he can ensure a gradual increase in the productivity and profitability of the organisation (Armstrong Taylor, 2014). Apart from this the manager should try to build a commitment among the employees of the organisation, as it is known that workforce is the nucleus of an organisation but, a motivated a nd committed workforce shall be an asset for the organisation. Another huge responsibility of the general manager of an organisation is to try to build more capacity for the organisation in order to generate more productivity. In the nest part of the role playing game, the role of the centre manager was clear to the other students and those responsibilities are to plan and imply the training and developmental programs for the newly recruited employees and to ensure that there are no issues regarding the supply chain management of the organisation. Apart from that, a centre manager must view the company policies and make sure those regulations are not getting violated by any of the employees of the corporation in order to maintain a professional ambience within the organisation (Brewster Hegewisch, 2017). It is seen that in some cases these centre managers engages in developmental programs for the organisation and along with that the manager has to supervise the general workforce to maintain a proper work culture within the organisation. Reference Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Berman, E. M., Bowman, J. S., West, J. 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