Issues in Global Business and Strategic Concepts Essay - 5

Issues in Global Business and Strategic Concepts - Essay Example y remarkable models, theories and concepts that are in line with the issues in global business and strategic concepts, particularly in understanding the future of Nokia-Microsoft merger. The said merger is generally to obtain a competitive advantage especially in mobile computing. However, specifically, the ultimate goal is to increase potential market share or global expansion for Nokia and Microsoft in areas where the two firms have vital common things to offer leading them to their competitive advantage. It is recommended that the new CEO must consider that it is essential to employ various models in business primarily in line with the issues in global business and strategic concepts. Prior to the actual implementation of the Nokia-Microsoft strategy, it is necessary that the consideration of other relevant factors such as the entry strategy, production and outsourcing, value chain, marketing strategy and the organisational structure should be required. Furthermore, the primary activities in the actual operation should be considered with particular involvement of appropriate process implemented among the following factors: structure, processes, people, culture, and incentives and control. In the age of tough competition and globalisation, firms are conditioned that they should be able to compete, and the one which will be most likely to win in the battle should be able to understand the importance of achieving a remarkable competitive strategy prior to generating a competitive advantage (Siciliani, Straume and Cellini, 2012, p.2041). Microsoft and Nokia, in the midst of tough competition in their industry, are trying to improve their market share, especially in the area of mobile computing (Egan, 2014). Thus, the work at hand tries to establish the idea that seeks to understand the competitive advantage of Microsoft-Nokia merger and the things involved in this strategy. Specifically, this report examines the areas to gain competitive advantage in the